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Excellent short video on the business reasons for being on Twitter from Laura “@Pistachio” Fitton. Although it’s obviously written by a marketing person this blurb is from her consulting firm’s website:

Called by some Twitter’s original Cinderella story and the Queen of Twitter, Laura “@Pistachio” Fitton is credited with explaining Twitter’s value to Guy Kawasaki and dozens of other tech leaders. She has been speaking professionally about the business use of Twitter since October 2007, and by popular demand launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She’s lectured on the topic at Harvard Business School, for Cornell’s Entrepreneurs’ Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Ford and Johnson & Johnson and she’s been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Newsweek, and BusinessWeek. She is also the founder of Twitter app store startup

Even closer to her heart, Laura believes that everyone can benefit – dramatically – from what Twitter has to offer, and shares her own ‘isolated mom to sought-after author’ story as an example of its power to overcome isolation. The people you meet on Twitter can remove obstacles that hold us back in our everyday lives. In December 2008 she showed how Twitter can bring thousands together to achieve big change with very small donations, building five wells in the developing world with her@WellWishes holiday wish campaign for Charity:Water. She wrote Twitter for Dummies and foundedoneforty in hopes of bringing this kind of opportunity to mass audiences.

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